Effective Date: January 1, 2025   |   Last Updated: January 1, 2025

This Privacy Policy describes how Falcon Financial Real Estate Investments ("Falcon Financial," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website or interact with our services. By using our website or submitting a form, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us, as well as information automatically collected through your use of our website.

1a. Information You Provide Directly

1b. Information Collected Automatically

2. How We Use Your Information

We use the information we collect for the following purposes:

3. SMS Communications & Your Consent

Falcon Financial uses SMS messaging to communicate with individuals who have provided their phone number and expressly opted in via our website form. We maintain two separate and independent SMS consent categories:

3a. Transactional / Informational SMS

If you checked the transactional SMS consent box on our form, you have agreed to receive SMS messages from Falcon Financial related to your inquiry, offer updates, appointment confirmations, transaction status, and similar informational communications. These messages are sent under the brand name Falcon Financial.

3b. Promotional / Marketing SMS

If you checked the promotional SMS consent box on our form, you have agreed to receive marketing SMS messages from Falcon Financial, which may include property investment tips, new service offerings, and other promotional content. These messages are sent under the brand name Falcon Financial.

3c. Important SMS Disclosures

4. How We Share Your Information

Falcon Financial does not sell your personal information. We may share your information in the following limited circumstances:

4a. Service Providers

We engage trusted third-party service providers to assist in operating our website and delivering our services (e.g., SMS platforms, email delivery, CRM software, web analytics). These providers are contractually obligated to use your information only as directed by us and to maintain appropriate security measures.

4b. Legal Compliance

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.

4c. Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change via a notice on our website.

4d. With Your Consent

We may share your information with other third parties when you have provided explicit consent for us to do so.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, to comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

6. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

To exercise any of these rights, please contact us using the information in Section 12. We will respond to your request within 30 days.

7. California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information is collected about you, the right to delete your personal information, and the right to opt out of the sale or sharing of your personal information. We do not sell or share your personal information as defined under California law. To exercise your California privacy rights, contact us using the information in Section 12.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, analyze traffic, and understand how visitors use our site. Cookies are small text files stored on your device. You may control cookie settings through your browser preferences; however, disabling cookies may limit certain features of our website. We may use analytics services (such as Google Analytics) that collect usage data subject to their own privacy policies.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no data transmission over the internet or storage system can be guaranteed to be 100% secure. You provide information to us at your own risk.

10. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently received personal information from a person under 18, we will delete that information promptly.

11. Changes to This Privacy Policy

Falcon Financial may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

For SMS-related inquiries, you may also reply HELP to any text message we have sent you.